the best days to post to facebook
A recent infographic from LinchpinSEO provides insight by showing the best days to post to Facebook. Even better, it organizes the information by industry. It’s important to remember that each brand will have a different best day and time to post to Facebook. This infographic could help you identify it.
LinchpinSEO analyzed the user engagement of more than 1,800 Facebook pages from the world’s top brands. The data was collected from April 1 to May 31 2012.
Advertising and consulting pages have a big opportunity to leverage the weekend to receive high interaction rates. Posts on Saturdays and Sundays receive 69% higher interaction, but only 11% of posts are published on the weekends.
Weekend posts receive interaction rates 15% higher than weekdays. Most automotive brands, however are not taking advantage of the opportunity, as only 14% of brand posts are published at this time.
In the clothing and fashion industry, post interaction steadily increases as the week progresses, reaching its peak on Thursdays, when interaction rates are 13% above average. Additionally, Saturdays also show above-average interaction.
Though only 15% of brand posts are published on weekends, interaction rates are highest on these days. Wednesdays also receive above-average interaction, but CPG pages should avoid Thursday, as interaction is 9% lower on this day.
Not surprisingly, entertainment pages receive higher interaction on the weekends. In fact, interaction is 20% higher than on the weekdays, with Saturday receiving interaction rates 17% higher than average.
Just because banks typically aren’t open on Sundays does not mean finance brands should ignore fans on this day. While only 4% of finance posts are sent on Sundays, interaction rates are 29% higher on these days.
Though interaction rates are 19% higher than the weekdays, only 18% of posts occur on the weekends. Many Facebook users may have more time to enjoy food or beverages or dine-put on the weekends, so interaction is higher as a result of it.
Mondays experience the highest interaction rates in the general retail industry, which are 19% above average. Posts are spread evenly throughout the workweek in the industry, so these pages should post more on Mondays.
Sunday and Monday see the highest interaction rate in the health and beauty industry at 11% and 12% above average, respectively. Tuesdays, however seems to suffer with interaction rates far lower than average, and yet Tuesday posts make up 17% of all posts during the week.
The nonprofit industry is another industry that has a lot of opportunity to post on weekends. Though interaction is significantly higher on Saturdays and Sundays than the rest of the week (14% higher interaction), the weekends are the least utilized days of the week when it comes to posting.