why businesses need more social media followers
For most businesses, generating leads is the ultimate benefit of creating and maintaining a social media presence. But in order to make social media an effective lead generation machine, you first need to generate a following.
The more fans and followers you have for your social media presence, the better reach you’ll have. And better reach means the potential to generate more leads.
Think about it: Every one of your fans/followers also has his/her own followers, be it 5 or 5,000.
more followers means access to more followers’ followers
Let’s say that a follower who has 5,000 Twitter followers of his own shares one of your blog posts or retweets one of your tweets. Now, that content is getting exposed to 5,000 additional people who weren’t directly following you.
If you can understand that every one of your fans or followers might share your content with their friends and followers, now you can start to understand the impact of reach.
more attention means more reach
Social media is one of the most powerful marketing tools available to businesses, if used correctly you can create a strong personal connection with your current and prospective customers.
better reach means the potential to generate more leads
For example, if you’re looking to increase sales, you might decide that you want to generate an additional 100 online leads a month. On the other hand, if your goal is brand awareness, then you might want to increase the number of times your brand is mentioned on social media by 50 percent
Building up a large following in social media could expose your business to a group — or groups — of people that might never have thought they would be interested in what you sell.
To benefit from social media, you need to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and how you will communicate with them.